A serial entrepreneur with a string of patents to his name, David Menashs is a recognized leader in the development of home appliances. While designing and creating his own unique devices, he built and ran a national chain of appliance repair shops and in so doing, was able to encapsulate all his expertise and knowledge to create new exciting non existing products and accessories solutions for home and kitchen appliances.

David thinks outside the box, thrives on technical challenges, and with his experience in the home appliance sector, is uniquely positioned to identify problems and offer creative solutions. He understands how to leverage existing technology to build products that everyone wants in the global marketplace.
Most importantly, he is an inventor who can take a product from initial concept through to mass production and commercialization, with great success. His business acumen, ideas, and commitment, together with his dedicated and professional team are the secrets of this success.

David has been called upon by companies around the globe to invent “the next big thing” in small home appliances. Now he is delighted to step up to the challenge of offering his own original solutions under his own brand WISEDM BY TICHKUM.